- Maroon (Pricing: here)
- Hyde Park Herald ($5.97/line (about 24 characters) for a 1 week run, and $5.54/line per week for a 2-6 week run.)
- Flyers (Cost of Printing + Manpower to put them up)
- Giant Arrows of Peat (Cost of Moss + Manpower)
- Facebook Marketplace (Free)
- Uchicago Marketplace (Free)
- T-Shirts? (Price Dependent on Method)
- Hijacking Billboards (Cost of Paint + Tickets, if we get caught as I'm sure those get tagged all the time)
- Craigslist (Free)
- Chicago Reader (The basic price of your ad ($31) includes up to 25 words in print. Additional words cost $1 each. Be sure to include a phone number or some other way for people to respond.)
Monday, April 28, 2008
Methods of Advertising That We've Talked About So Far
Anotha List, boiiii
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5 comments:
T-shirts will grab people's attention and probably won't be too pricey, especially if we just get blank t-shirts and spray paint them. My only concern with that is that they might look like the ones for Art in Action (I saw them spay painting shirts outside my apartment a few days ago).
How much is the ticket if we get caught tagging the billboards? Is there a way to get around that and still be able to use them? Maybe putting a banner over them or something?
Yea, what do the art in action ones look like this year? Anyone know?
No idea. Emma and I were just down there looking at places, and the billboards were hilarious... there's one for "jazz on the boulevard" or something like that, there's the most cheesy political language on another, and one for some new condominiums with a really pretentious name. They're absolutely ripe for tagging.
I think t-shirts would be a good idea given the sort of Threadless/American Apparel culture that students tend to gravitate to...although it's hard to say if the shirts will grab attention or go overlooked all together. Depending on what we put on the shirts I think people are likely to construe COUCH as different things (a band, company, RSO, event, whatever), which could have an interesting impact on their perceptions of the final project. And of course, allocating the space of the human body for advertising has peculiar implications in itself. The shirts, along with the other forms of advertisement, are kind of an installation in themselves, plus a kind of intervention in the media/information available to the residents of this area.
An installation I did last term involved advertising and the human space; it involved people wearing billboards ("human directionals") around campus, with various spoof ads, approaching from less of an adbuster-like revelation perspective but more an exploration of the type of language used in advertising. This could be something to explore if we want to think about the billboards on 63rd.
That is an interesting idea though, how much we want to focus on advertising as an intervention in and of itself... who is taking care of writing/creating/drawing the advertisements now?
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